Full study guide

Click here to download the COMM 443 final exam study guide in Word doc format.

Study guide under construction (4/30)

News and Advertising in the Political Campaign

• How to do an adwatch
  
• Why challenging inaccuracies can help and hurt candidates
  
• Why the media exploit campaign blunders
  
• How television changed politics
  
• Strengths & weaknesses of ads, news, and debates
  

News and Advertising in Political Campaigns

Media critiquing "Celebrity" ad


Howard Dean in Iowa (2004)


Nixon-Kennedy televised debate

Final project

Assignment sheet

Final project presentation

Students will share the major findings from their projects in 5-minute oral presentations in class on Tuesday, May 5 and Thursday, May 7. These presentations should be extemporaneous in format.*

Your presentation should contain:

- An introduction

- An explanation of why you selected the topic

- A discussion of 3 or 4 of your most interesting findings (don't try to share every result; you won't have time!)

- Speculation on what may have influenced your survey respondents (media, sampling technique, how questions were worded, etc.)

- A conclusion

Email me or stop by during office hours if you have questions or would like additional guidance.

* Prepare an outline to organize and guide your talk (so you don't ramble), but don't read the outline line by line.

Presentation order for Tuesday, May 5

1. Lindsey

2. Jessica

3. Amy

4. Paul

5. Amanda

6. Tomi

7. Stephanie

8. Sarah

9. Andi

10. Ali

11. Lauren

12. Josh

Presentation order for Thursday, May 7

1. Katie

2. I-chieh

3. Amber

4. Larissa

5. Kaylyn

6. Casey

7. Amelia

8. Michael

9. Rebecca

10. Annie

11. Erin

12. Heather

Study guide under construction (4/28)

News and Advertising in the Political Campaign

• How the press used to treat gap between image and reality (versus how they treat it now)
  
• How campaigns blur the distinction between news and their political ads (+ why they do this)
  
• How media's focus on tactics, major candidates, and past political figures impacts politics
  
• How campaigns use media to preempt criticism, create “backlash,” or mount last-minute attacks
  

Exploiting how media understand politics