- How the mass media fulfill Lasswell’s three functions of communication (406)
- How media bias can influence public opinion (409-411)
- Four categories of media effects (413-420)
- Knowledge gap (420-421)
- Influence models: hypodermic needle vs. two-step flow vs. cultivation vs. minimal effects (424-425, 428, 431-434)
Tuesday, March 10, 2009
Study guide under construction (3/10)
Communication, Campaigning, and the Public (Part 1)
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