Tuesday, March 10, 2009

Study guide under construction (3/10)

Communication, Campaigning, and the Public (Part 1)
  • How the mass media fulfill Lasswell’s three functions of communication (406)
  • How media bias can influence public opinion (409-411)
  • Four categories of media effects (413-420)
  • Knowledge gap (420-421)
  • Influence models: hypodermic needle vs. two-step flow vs. cultivation vs. minimal effects (424-425, 428, 431-434)

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