Study guide under construction (3/12)

Communication, Campaigning, and the Public (Part 2)

• Media power vs. Audience power (434-437)
  
• Uses and gratifications vs. Audience-media transaction (434-435)
  
• Four elements of a communication campaign (440)
  
• Steps of an effective communication campaign (444-448)
  
• Current issues affecting political campaigns (454-460)