Study guide under construction (4/21)

Political versus Product Campaigns

• Political ad types (attack, advocacy, comparison)
  
• How political ads and product ads are alike (branding, targeting, optimistic framing) and how they are different (time frame, margin of victory, unpaid media coverage)
  
• What the mass media must do and cannot do with political speech
  
• McCain-Feingold Act of 2002 (how it limits campaign fundraising)
  
• How issue advocacy is treated differently than political campaigning (in terms of protections and regulations)